Hereford Beef Coming to a Sainsbury’s Near You

A Hereford Beef Sample Unit

We have some great news for everyone who loves to buy their groceries from Sainsbury’s. The popular retailer is getting ready for the launch of their brand new Hereford Beef range in 137 stores all over the country on April 12th, 2014. Just in time for Easter!

Sainsbury’s follow in the footsteps of several supermarket chains and major retailers that are choosing our delicious Hereford Beef for their fresh meat counters.

Your Chance to Taste a Sample of Fresh Hereford Beef

The good news doesn’t stop there. To celebrate the launch, Sainsbury’s are providing hot sampling in 58 of their stores, so you can try our delicious beef for yourself while browsing the new range at the meat counter.  It’s the perfect time to have a taste if you’ve never tried our brand before. You’ll also be able to pick up a leaflet offering lots more information on why Hereford Beef is so good and providing more details on the range Sainsbury’s will be offering to their customers.

We will keep you updated on the 58 stores taking part in the hot sampling on launch day. Until then please come and follow us on Facebook and Twitter for the latest news, delicious beef recipes and more.